Helping Companies Grow Through Pricing Strategy
Our Vision
Our Vision
Our Vision
We Believe a Strong Pricing Strategy Should Drive Revenue Growth
At TD Pricing, we envision a world where Pricing should no longer be reactive. Instead, we position pricing strategy as a proactive engine for value creation, brand innovation, and measurable impact on top-line results.
We help companies unlock their full commercial potential by aligning pricing frameworks with market dynamics, brand positioning, and execution discipline—ensuring your pricing delivers clarity, confidence, and revenue growth.
Curious how strategic pricing could transform your business?
What we do
Our Vision
Our Vision
Turning Complexity Into Strategic Pricing That Fuels Growth
As your pricing consultant, we translate commercial complexity into clear, scalable pricing strategies.
Our approach bridges high-level strategy and day-to-day execution:
- Top-down, we analyze markets, consumer behavior, and competition to design value-based pricing strategy and promotion plans.
- Bottom-up, we validate price architecture, margins, and willingness-to-pay to ensure profitability and alignment with commercial targets.
The result: pricing frameworks that drive revenue growth, protect brand equity, and support sustainable expansion.
Who we are
Our Vision
Who we are
Boutique by Design, Scalable by Expertise
Led by Carolina Cubillos, a global pricing consultant with 15+ years in B2B and B2C sectors, TD Pricing offers:
- Global Reach: Pricing strategy experience across Europe, the Americas, and APAC
- Agile Focus: Boutique attention with enterprise-grade tools and frameworks
- C-Suite Alignment: Close collaboration with finance, product, marketing, and sales to embed pricing in strategic decisions and drive revenue growth.
Based in Madrid | Serving clients worldwide