About Us
Our Vision
Pricing is the reflection of how consumers value a product/service and impacts directly the bottom line. Proper positioning influences that perception and provides a competitive edge to boost business revenue growth across e-commerce and retail (among other sales channels).
Our story began with a passion for helping businesses succeed. We saw a need for personalized, results-driven consulting services, and set out to create a company that would meet that need. Today, we continue to uphold that same passion and commitment to excellence.
What we do
We have an holistic outlook to address market opportunities and maximise the potential for your business to thrive, even if the competition seems unbeatable.
At TD (Top-Down) Pricing we look at market trends, consumer behaviour and economic context; articulate that complexity into appropriate pricing strategies for your products/services and into promotional tactics that work, always thinking about consumer value perception and willingness to pay. Then, we look at bottom-up of the pricing architecture to substantiate profitability and revenue growth goals.
Various Industries in Global markets
At TD Pricing we are experienced in diverse industries including Small Domestic Appliances, FMCG, Consumer Electronics & Logistics.
Our team has extensive exposure to new product launches, portfolio management and subscriptions in global markets. This includes the United States, Canada, UK, Germany, Benelux & Australia.